PRIVACY POLICY
Last updated on October 28, 2026
The Matsy (“Company”, “we”, “our” or “us”) respects your privacy and is committed to protecting it.
This Privacy Policy governs your access and use of our website, www.thematsy.com, including any content, functionality or services offered through our website or related landing pages (collectively, “Site”) whether as a guest or a registered user. In this Privacy Policy, “you” or “your” refers to any individual who accesses our Site.
Please read this Privacy Policy carefully before using our website.
This Privacy Policy is legally binding. By using our Site or by clicking to accept or agree to the Terms of Use and Privacy Policy when this option is made available to you, you expressly accept and agree to be bound and abide by this Privacy Policy. If you do not agree to the Privacy Policy, you must not access or use our Site or Services.
This Privacy Policy sets out how we collect information from you when you visit our Site, either automatically or through certain voluntary actions you may take while visiting our Site, including but not limited to submitting a contact form, booking a discovery call, or engaging or interacting with us either through this Site (collectively, “Services”).
The Privacy Policy applies to information we collect:
On this Site;
In email, text and other electronic messages between you and this Site;
When you interact with us about a business or personal storytelling project.
This Privacy Policy does not apply to information collected by:
Us offline or through any other means, including on any other website operated by us, or any third-party; or
Any third-party including through any content that may link to or be accessible from or on the Site.
This Privacy Policy also sets out how we use and disclose your information and your rights with respect to your personal information that we collect. We handle personal information in accordance with British Columbia’s Personal Information Protection Act (PIPA) and, where applicable, the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada’s federal privacy legislation.
Use of Site
You must be at least 16 years old to use our Site or the age of majority in your jurisdiction. No one under the age of 16 may provide any information to or on our Site. We do not knowingly collect, use or disclose personal information directly from visitors under 16 years of age. If you are under 16 years of age, you must immediately stop using our Site and not provide any information to us through any function on our Site. If you become aware that we have collected information from anyone under the age of 16, please contact us at juliacook@thematsy.com so we may delete that information. Where you provide information about other people, such as family members for an obituary, eulogy or family history, that information is provided by and is the responsibility of you.
Information We Collect
We collect certain types of information from you when you visit our Site. By accepting this Privacy Policy, you are expressly consenting to (i) our collection of information as described below; (ii) our use of the information collected; (iii) the processing of this information; and (iv) our sharing of data with third-party processors as needed to run our business.
Here are some examples of the data we collect. However, this may not be a complete list:
Personal Information: Personal identifying information such as your name, telephone number, email address, and any other information you choose to provide when you contact us about a project.
Project Information: When you contact us or work with us, we collect information about your business, your organization or your personal story, including notes, interviews, previously written materials and details about the people involved. We use this information to plan, write and deliver your project and to communicate with you about it.
Computer, Browser and Mobile Information: Computer and connection information such as statistics on your page views, traffic to and from the Site, your unique resource locator (“URL”), your internet protocol (“IP”) address, your browsing history, and your Site log information. If you access our Site via your mobile phone, we may collect information about your device, including but not limited to the model, manufacturer, device identification and your location information.
Sensitive Information: We will not request sensitive information from you through this Site. Please do not submit any sensitive data to us through our forms, including your social insurance number, banking details, health data, genetic data, or information related to your ethnic origin, religious beliefs, or criminal history. If you do send us this information, then by doing so you are consenting to our use, storage, and processing of this information in accordance with this Policy. Some personal projects, such as obituaries, eulogies and family histories, may naturally include personal or sensitive details about you or your loved ones. Where this is the case, we will only use that information for the project you have asked us to complete, and we will keep it confidential.
How We Collect Your Information
Information You Voluntarily Provide
We collect information you voluntarily and manually provide when you use our Site, such as when you submit a contact form, book a discovery call, or interact with us through this Site, including when you provide comments or feedback. Some of the information you manually provide is personal information, such as your name, contact details, and information about your project.
Information from Your Website Browser or Mobile Device
We collect information that is sent to us automatically from your website browser or mobile device, such as your IP address, the name of your operating system, the name and version of your browser, date and time of your visit, page(s) you visit and length of time you spent on each page. The information we receive may depend on your browser or device settings. Information received from your website browser and mobile device typically is not, in and of itself, personally identifiable. However, we may combine it with other information in an attempt to identify you, or we may combine it with information that does identify you.
Tracking Technologies
We collect information when you visit our Site and through our email communications, by using cookies, pixels, website beacons, tags, and other tracking technologies to collect information about your engagement and browsing behaviour. These tracking technologies include:
Clickstream Data: Through Site access logs, we collect your URL, clickstream data and HTTP protocol elements, which generate certain kinds of non-identifying Site usage data, such as the number of hits and visits to the Site. This information is used for internal purposes for research and development, user analysis and business decision-making, all of which provide better services to our users. The statistics garnered, which contain no personal information and cannot be used to gather such information, may also be provided to third parties for data processing and analysis.
Cookies: Cookies collect data sent to us by your computer about (i) the way you interact with our Site, such as when you use certain features or download attachments; (ii) collect data to assess and improve our Site; (iii) collect statistical data such as how long you stay on a certain webpage on our Site and the location from where you access our Site. All of this information helps us to improve the Services, provide content based on the interests of our users and improve the functionality of our Site. Most browsers are set to accept cookies by default. If you wish to disable cookies, you may do so through your individual browser options. However, this may affect your ability to use certain features of our Site. More detailed information about cookie management with specific website browsers can be found at the browsers’ respective websites.
Website Beacons or Pixels: These are small graphics that help us understand browsing activity and provide a better user experience. Unlike cookies, website beacons and pixels are non-identifiable when you visit a website page.
Third Party Software: We may use third-party software to manage our website, email communications or other business initiatives. This third-party software may use cookies or similar tracking technology. We have no control over these third parties or their use of cookies.
Ability to OPT-OUT of Tracking
We respect your decision if you want to opt out of tracking for this website. If you choose to opt out, some features of this Site, or future features of this Site, may not work properly. If you would like to opt out of tracking or just want more information about how to do that, please use these resources.
You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent.
To learn how to turn tracking on or off on your device, you can visit the following websites:
Turn “Do Not Track” on or off/Android
Turn “Do Not Track” on or off/Mac
Website Analytics
From time to time, we may use third-party analytics tools operated by third-party companies. These analytic tools may also use cookies or other tracking technologies to analyze visitors’ use of our Site to determine the popularity of the content, and better understand online activity. We do not transfer personal information to these third-party vendors. However, to access our Site, you are consenting to the collection and use of your information by these third-party analytic companies. We recommend you review their respective privacy policies and contact them directly with any questions or requests to delete your information.
Email Policies
We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our contact lists to third parties, and will not disclose your email address to any third parties except as expressly set out in this Privacy Policy. In compliance with Canada’s Anti-Spam Legislation (CASL), all commercial e-mails sent from our organization will clearly state who the e-mail is from, provide clear information on how to contact the sender, and contain concise information on how to remove yourself from our mailing list so that you can opt out of further e-mail communication from us. If you have any issues unsubscribing, please contact us at juliacook@thematsy.com to request to unsubscribe from future emails.
How we use and disclose your information
Use of Information
We generally store your data and transmit it to a third party for processing. However, to the extent we process your data, we do so to serve our own legitimate business interests. Generally, the purpose of collecting your information through our Site is to:
Provide our Site and its contents to you;
Respond to your inquiries and arrange discovery calls;
Plan, research, write and deliver your project, including through interviews, notes and previously written materials;
Carry out our obligations and enforce our rights arising from any contracts between you and us;
Collect statistical data and analyze trends for our use, and for use by third parties to better understand your needs and interests;
Improve our Services or troubleshoot issues on our Site;
Contact you about our Services, where you have asked us to;
Improve the content, functionality and usability of this Site and provide a tailored and personalized experience for you when you visit our Site;
Prevent fraudulent activities and security breaches;
Resolve disputes and assist law enforcement when necessary or respond to any legal claims or otherwise comply with our legal obligations; and
For any other purpose with your consent.
Disclosure of your Information
We may disclose your personal information that we collect, or you provide as described in this Privacy Policy, with third parties in certain circumstances. We may share your data with third-party processors as needed to serve our legitimate business interests. We will not sell your information to any third party. We may share your Information with third parties from time to time in certain situations and to carry out the following business operations:
Administering our Site and various tasks such as hosting services, email delivery, communications and customer service;
Delivery of our Services, including sharing project information with professional graphic designers or photographers where your project requires it and with your agreement;
Entering into agreements and communication with you;
Analyzing data and trends, including partnering with third-party analytic companies;
Protecting the security of our business and Site; including to investigate and remedy any breach of any of our rights or policies, or as needed to obtain and maintain insurance coverage, manage risks, obtain financial or legal advice;
Promoting and marketing the Site and Services;
In the event of sale or transfer of our business;
To comply with any requirements to disclose by law, such as to initiate or respond to any legal action, or to protect the rights, property and safety of others;
Any other reason necessary to comply with any legal obligation, to protect your interests, the interests of others or our business;
With your consent.
Information you share with us for personal projects, such as obituaries, eulogies, celebratory notices and family histories, is kept confidential and will not be shared or published without your permission.
We also may disclose aggregated information about our users and information that does not identify any individual in compliance with this Privacy Policy and without restriction.
Retention of Information
We retain your information only as long as is reasonably necessary to provide you with the Services, comply with our legal obligations or until you request that we delete your information. General inquiries are retained for [12 months] and then deleted. Project materials are retained for the duration of the project and for [timeframe] afterward, in keeping with our tax and legal record-keeping obligations. Any information we no longer need will be permanently deleted.
International Data
Your information, including Personal Data, may be transferred to and maintained on servers located outside of your province, country or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place.
Processing Your Information
Generally, we do not process or hold your Information, but instead we use third-party processors to process your data. In order to carry out our business, it is necessary for us to transmit certain information to third parties. For a full list of third-party applications we use, please contact us at juliacook@thematsy.com.
In some instances, however, we may process your information internally. When you agree to be bound by our Privacy Policy, you consent to our processing of your information for such purposes to carry out our business interests.
Protection of Your Information
We employ commercially reasonable methods to ensure the security of the information you voluntarily provide to us, as well as that information that is collected automatically. We implement a variety of security measures to maintain the safety of your personal information, including using standard security protocols and limiting access to your information to those who need it to do their work. Please do not send us confidential information such as banking details or identification documents by email, as email is not a secure method of transmission. If we need information of that kind, we will arrange a secure way to receive it. While we take these steps to protect your personal information as much as we can, no system or transmission of data over the internet or any other public network or any storage of data can be guaranteed to be 100% secure. If you are concerned about your personal information, please contact us at juliacook@thematsy.com.
Event of a Breach
In the unlikely event customer data has been lost, stolen, or potentially compromised, our policy is to notify affected individuals no later than 72 hours of our becoming aware of the event. We will also report such incident to the Office of the Information and Privacy Commissioner for British Columbia or the Office of the Privacy Commissioner of Canada where required. We will work closely with anyone affected to determine next steps and how to avoid any similar event in the future.
Your Rights
We respect your rights to your personal information and data. You have the right to access, correct, request restriction or deletion of your information, or request how we use your personal information and data collected, as required by applicable law. Note that we may charge a reasonable fee for actions that you ask us to take with respect to your data. In addition, we reserve the right to first request you provide us with evidence verifying your identity before we take any action.
After we verify your identity, you have the right to:
Update or change any information you have provided to us. To update or delete your information, please contact us at juliacook@thematsy.com;
Request that we confirm what data we hold about you, and for what purposes. You also have the right to confirm whether we process your data or deliver your data to third-party processors, and for what purposes. We will supply you with copies of your personal data unless doing so would affect the rights and freedoms of others;
Change your consent to our use of your information. Where you withdraw consent while a project is in progress, we may be unable to continue the project;
Request a digital copy of the data that we hold about you. Your first request for a copy of your personal data will be provided free of charge; subsequent requests will incur a reasonable fee;
Request that we gather and transfer your data to another party, in a commonly used and machine-readable format, unless doing so would cause us an undue burden;
Request that we delete all data that we hold about you, and we must delete such data without undue delay. There are exceptions to this right, such as when keeping your data is required by law, is required for compliance with a legal obligation, or is necessary for the exercise or defence of legal claims;
Opt out of receiving future email correspondence from us. You may change your communication settings by contacting us at juliacook@thematsy.com;
Opt out of receiving any third-party marketing communications or having your personal information used for marketing purposes;
In certain situations, restrict the processing of your data, such as when you contest the accuracy of your data or when you have objected to processing, pending the verification of that objection. When processing has been restricted, we will continue to store your data but will not pass it on to third-party processors without your consent, or as necessary to comply with legal obligations or protect your rights, our rights, or those of others; and
Complain to a supervising authority in your jurisdiction if you believe we are misusing your data or have violated any of your rights under this Privacy Policy or applicable law. In British Columbia, that authority is the Office of the Information and Privacy Commissioner for British Columbia, reachable at oipc.bc.ca or 250-387-5629. You may also contact the Office of the Privacy Commissioner of Canada at priv.gc.ca or 1-800-282-1376.
If you wish to have any third parties, including those to whom we’ve transmitted your information, delete your information, you will need to contact those third parties directly to do so. Upon request, we will provide a list of all third parties to whom we have transmitted your information.
Complaints
If you are an EU resident, you have certain rights afforded to you by way of the General Data Protection Regulation, including the right to complain to a supervising authority if you believe we are misusing your information or have violated any of your rights under this Privacy Policy or applicable law. You may do so in the EU member state in which you reside or have your place of business or in which the alleged infringement took place. If you are located outside the EU, you may have rights under privacy laws in the jurisdiction where you live.
Changes to our Privacy Policy
We reserve the right to update and change this Privacy Policy and will make our best effort to update the date “Last Updated” at the top of this page each time we make changes. You can review our most recent changes by visiting this page. By continuing to use our Site, you waive specific notice of, and accept all changes to our Privacy Policy made from time to time. We encourage you to return to this page each time you access our Site to ensure you have read our most recent Policy.
Contact us
If you have any questions about our Privacy Policy or wish to exercise any of your rights as set out in this Privacy Policy, please contact us at:
Julia Cook
The Matsy
juliacook@thematsy.com